Some say that pricing is an art for even the most smart person. It is true, but pricing is also something solid and touchable, and is based on the value delivered to customers. You need to consider variables such as demand and supply, costs, attached services, and speculations and so on when you can finally decide what to write on a price tag. Price, as well as pricing, should both be specific and precise.

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Universities and colleges have been labeled for long as non-profit institutions, thus more or less respected as their goal of existence and operation is different from that of businesses. These organizations have their own holy philosophies and missions to adhere to, and they won’t trade their principles in for easy cash or dirty profit.

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I still remember once reading an essay among which the author said commencement means the start of one’s own life rather than the end of his campus period of four years. For that past period, one can almost do nothing to make up, but for the coming future as a being in society, one needs to learn more and learn from his past four year lessons and gains.

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The AMA newsletter for May 12 delivered a story about nonprofits raising little money on Facebook. Since I am interested recently in NPO’s operations management and strategy, I took a close view on that article published by FundRaising Success[1]. It seems that more and more nonprofits are swarming into the social networking sites with the purpose of raising “easy” funds but to little avail. As reported by The Washington Post[2], “only a tiny fraction of the 179,000 nonprofits that have turned to Causes as an inexpensive and green way to seek donations have brought in even $1,000, according to data available on the Causes developers’ site”.

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A western dictum says you cannot judge a book only by its cover. The wisdom in this old saying tells more than just looking into the essential part of something or someone to the younger generation of our booming giant economy in that the cover, the superficial part is always something made for presentations rather than for function, and the outside part may lead to a distorted judgment. Only by looking deep inside and thus retrieving the truth of the objective world can the future pillar of society build China to a rich and prosperous nation. This, as I can recall, has been told by some of my teachers since primary school, and I believe it not because it is true but because it is from the teachers’ opinion.

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I had once asked Prof. Hooi Den Huan with Nanyang Business School what could be the next hot research subject following old terms and philosophies of marketing, such as production, selling, green marketing, branding and etc. He told me it could be anything. Yes, it really could be an impossible mission to predict what could appear among today’s mass media with so many ideas of wisdom. Prof. Hooi’s response is exactly the right answer, but I have been thinking and wandering over and over again, anticipating something enlightening.

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在人所组成的企业组织之间,持续性的存在往往因资源的有限性或稀缺性而变得相当艰难,于是竞争就成为企业间的常态。为了竞争,组织必须在市场中形成合适明确的定位,并且要将定位信息准确的传递给目标市场中的客户以及竞争者。
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在这个案例上,我是从波特的价值链着手的,对消费者来说,企业的价值链是给他们带来利益的分析方法,因为一个企业按流程,就是把价值一步一步的带给最终客户,然而对企业自身来说,这个价值链的意义在于流程中各个部分的利益分割,也便是分配一一管道工作为一个群体,深深的影响到消费者最终的品牌选择,而他们的工作实际上就属于Aqualisa公司价值链的一部分。
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在某个论坛上时不时的看到正主儿们被打的落花流水,不禁感叹一句话“知识就是力量”。缺少知识的支撑和逻辑条理批判性思维的帮助,不但会丢了男人,连面子也会荡然无存。于是我想,从企业竞争的角度去给可怜的人儿们一些帮助吧,也就有了这样一篇逗乐儿的日志,希望社会的道德底线仍然存在并有人捍卫。

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