A Pricing Argument for Textbooks: Channel is NOT Free
Some say that pricing is an art for even the most smart person. It is true, but pricing is also something solid and touchable, and is based on the value delivered to customers. You need to consider variables such as demand and supply, costs, attached services, and speculations and so on when you can finally decide what to write on a price tag. Price, as well as pricing, should both be specific and precise.